The Song Arms Of The Angel By Sarah Mclachlan - 1367 Words

The song Arms of the Angel by Sarah McLachlan is an emotional song that many can relate to. It is about the loss of someone close that has endured pain and will, hopefully, find comfort and peace â€Å"in the arms of an angel†. Pairing this song with animal cruelty would release a surge of emotions in the audience, which is exactly what the creators of the ASPCA commercial were targeting. ASPCA (The American Society for the Prevention of Cruelty to Animals) is a non-profit organization set to receive monthly donations in order to save the lives of innocent animals being abused and neglected. The commercial is trying to persuade animal lovers and pet owners, which is approximately 62% of households in America, to donate to the ASPCA and to provide effective means to prevent animal cruelty. The commercial appeals to the ethical, emotional, and logical senses of the audience with their choice of speaker, the visuals, song, and word choice used, and the reasoning and statistics in the commercial to persuade the viewers to donate and to expose the evils of animal cruelty. One way the ASPCA commercial strives to persuade its audience is through its employment of Grammy Award winning artist, Sarah McLachlan, as its spokesperson. 53 seconds into the commercial, Sarah McLachlan is shown sitting on a couch petting a yellow lab, with the caption on the bottom of the screen reading â€Å"ASPCA Supporter†. This particular instance of the commercial uses a very strong sense of ethos because of howShow MoreRelatedAnalysis Of Sarah Mclachlan Animal Cruelty Video By BC SPCA812 Words   |  4 PagesIn the Arms of the Angels If you have seen the commercial â€Å"Sarah McLachlan Animal Cruelty Video† by BC SPCA you will know that it is filled with information and emotions. More specifically, Sarah McLachlan expresses that if we donate just a little bit of money we will help those animals in need. McLachlan says â€Å"Will you be an angel for a helpless animal.† (BC SPCA) In this part of the video, Sarah McLachlan is suggesting that if we donate we will help animals who have been beaten, starved, abusedRead MoreAnimal Cruelty : The American Society For The Prevention Of Cruelty1627 Words   |  7 Pagesâ€Å"In the arms of the angel, Fly away from here, From this dark cold hotel room and the endlessness that you fear† (McLachlan, 1998). These words are instantly remembered by many people from the 2007 ASPCA commercial. This song is known for being associated with sad and heartbreaking events, and paring it with animal cruelty would release a surge of emotions in the audience, which i s exactly what the creators of the ASPCA commercials were targeting. ASPCA (The American Society for the Prevention ofRead MoreThe Arms Of An Angel1500 Words   |  6 PagesIn the Arms of ASPCA When someone hears the song â€Å"In the Arms of an Angel† by Sarah MacLauchlan, the first thing that comes to mind is the ASPCA (American Society for the Prevention of Animal Cruelty) commercial. The commercial is produced by ASPCA, a non-profit organization, in attempt to receive monthly donations in order to save and prevent innocent animals from being abused and neglected. With the help of this commercial, the producers try to reach out to those generous enough to donate moneyRead MoreThe Effectiveness of ASPCAs Commercial Essay757 Words   |  4 Pagesreactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song â€Å"Angel† playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watchingRead MoreCritical Analysis Essay : Animal Cruelty1785 Words   |  8 Pagesminimize it. Sarah McLachlan has made commercials in regards to animal cruelty. They all consist of videos of abused animals, some without eyes and/or limbs. In the background, they play a song by Sarah McLachlan called â€Å"Angel†. In the song the line â€Å"In the arms of the angel, Fly away from here From this dark, cold hotel room† (McLachlan 1997). The meaning behind the song is to put one into the shoes of an abused animal and projects the feelings that these animals feel on a day to day basis. Sarah representsRead More The language paper1204 Words   |  5 Pagesit and not even stopping to look closely at any pictures, but then I get to this one and I found myself just staring at it and looking for something that might not even be there. When I first glanced at it I just saw a person wearing black and their arm with her head not captured in the picture. When I looked at it again I saw myself in the background with a look of distress and sadness incorporated with the look of reality finally setting in. I think the reason that I didn’t quite look at myself in